Assets and Aspirations

Why we are starting a new company

We are starting a new company called Fragile. We develop enterprise software to help companies manage hardware-as-a-service. We think a lot about what makes sense to own vs what makes more sense to pay-to-use.

I can feel all the raised eyebrows. Truly I can. You just asked yourself, why would I want to pay money for something and not own it? It’s a fair question and over the next few articles I hope to turn your raised eyebrows into furrowed ones as I provide compelling point after compelling point about why leasing things, in so many cases, is better for you, businesses, and the planet.

Throughout these articles you will hear concepts like circular economy, hardware subscriptions, fixed asset depreciation, stoicism, service operations and countless cooking analogies. Some of these topics are extremely dry, others mildly interesting, but together they portray an exciting vision of where the world is going.